American express
Here are the facts: American Express was hosting some concerts. Kenny Chesney was headlining one said concert, and Jonathan Demme was set to direct its live stream on YouTube. On a deadline to end all deadlines, Waypoint met the two celebs in Wildwood, NJ to film on a Friday, then edited and mixed like mad to deliver this promo before Kenny hit the stage on Tuesday—at which point we promptly hit the whiskey.
CREDITS
AGENCY Momentum USA
DIRECTOR Jonathan Demme
PRODUCER Jed Mortenson