The product: Easy Choice beds from Denver Mattress. The target: millennials. The cinematic weapon of choice: comedy, orchestrated by director Don Rase.  Denver DP Kevin Emmons commanded the camera for this quippy spot featuring a young couple faced with the exhausting task of mattress shopping. We let our quirk flag fly with design agency Spillt as we brought the Easy Choice promise to life: it’s…easy. So easy, in fact, that even two phone-addicted, iced-coffee-drinking, scooter-riding hipsters can do it.

CREDITS

DIRECTOR Don Rase
PRODUCER Jed Mortenson
DP Kevin Emmons