What do you get when you mix a high-tech electric tractor prototype, ultra-high-res footage, a farm-themed theatre, a crack film crew from NoCal, and two sun-dappled days at a winery in Napa? It may sound like mayhem, but it was actually an awesome Waypoint shoot in collaboration with marketing agency Czarnowski for client Kubota. Take a gander at the resulting video, which was displayed on three screens in Czarnowski’s custom-built, interactive outdoor screening room at 2024’s Consumer Electronics Show in Vegas. Yee haw!

CREDITS

CLIENT Kubota
AGENCY Czarnowski
DIRECTOR/DP Kevin Emmons
PRODUCER Jed Mortenson
CZARNOWSKI CD Ned Connolly
CZARNOWSKI PRODUCER Beth Cooper
EDITOR Herman Nieuwoudt
VISUAL EFFECTS Eric Miro
ORIGINAL SCORE & SOUND DESIGN Coupe Studios